Customer: TransPeshawar

Location: Pakistan

Industry: Public Transport

Product: 55-inch Floor Standing Digital Signage (CG-D6055UL-B/S(O-STD)(IN))

TransPeshawar, the bus rapid transit (BRT) system in Peshawar, the capital of Pakistan’s Khyber Pakhtunkhwa province, is the fourth of its kind in the country. It oversees a network of 34 kilometers of dedicated bus lanes and 32 BRT stations. In an effort to improve the commuter experience and streamline bus stop operations, TransPeshawar opted to implement digital signage technology.

To this end, they have installed 72 units of CG screen’s 55-inch Floor Standing Digital Signage across all 32 bus stops. These high-resolution displays offer the convenience of remote management for content customization, allowing TransPeshawar to effectively communicate bus schedules, including real-time arrival and departure times. This feature assists commuters in promptly locating their bus timings. In cases of delays, TransPeshawar can promptly disseminate updates and notifications to keep commuters informed and at ease.

Moreover, the digital signage solution has opened up a new revenue stream for TransPeshawar. With the daily influx of hundreds of thousands of users at bus stops, the advertising potential is immense. TransPeshawar can now monetize the advertising space on these screens by offering it to brands seeking to engage with the local community, thereby generating additional income. The integration of CG screen’s digital signage has not only improved the commuter experience but also provided a platform for local businesses to reach a wide audience.”